Course Overview

Social Enterprises are businesses driven by social purpose which generate the majority of their income through trade i.e. from goods and services provided. Social entrepreneurs speak Business but think Social. Social enterprises are impact-driven projects as it creates jobs, reduces inequalities, and helps to build more inclusive, prosperous societies.

A social entrepreneur has great idea, a strong desire to help change the world for the better.  But it’s impossible to get off the ground unless has the funding to back her / his vision. Donors are nowadays shifting from funding traditional income generation projects to social enterprises due to their belief of the passion possessed by social entrepreneurs.

Rather than waste your time chasing the money, in this course you will learn how to apply for a grant to establish or to expand a social enterprise. However, the conflict begins of how to balance a for-profit business model with social cause and how to measure impact.

Learning Outcomes

  • Increased attendees’ capacity to make informed decision to which suitable type and approach of social enterprises they may pursue
  • Increased knowledge of inclusion concepts including pro-poor, bottom of the pyramid and how to capitalize on the power of the poor and the marginalized
  • Increased understanding of how to commercially sustain a project while sustaining the socio-economic and environmental impact achieved
  • Increased understanding of specific indicators related to the performance of social enterprises such number of people served and revenues generated.

Additional Information

  • This training course of instruction and practice is delivered over 2-days (12 hours).
  • Presentations, training course materials and hand-outs are in English
  • Trainers are bilingual: English/Arabic.

About Trainer

Alaa Shaheen Bio

Engineer Alaa Sami has served for 12 years as the Middle East Business Development Director for AECOM, one of the largest American Engineering Design, Construction Management and International Development Services Company. He has supported in the design and development of several winning proposals submitted to variety of MENA region institutional and private sector clients such as USAID, European Union, World Bank, Thomson Reuters, Al-Futtaim group, General Electric, etc.  Alaa serves as a Lead Trainer at the Engineering Service Unit of the American University in Cairo teaching how to manage and write winning proposals. Eng. Alaa is a certified Trainer by the German Institute for Academic Exchange DAAD and the International Labor Organization. Engineer Alaa has a Master Degree in Construction Management from Brighton University, United Kingdom, 1996, and a Bachelor Degree in Construction Engineering from the American University in Cairo, 1993

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