UNFPA asked Beit Al Karma to conduct a study to Identify Engagement Opportunities with Private Sector in Egypt – An action-oriented study that gives a clear roadmap for UNFPA´s engagement with the private sector. The action-oriented study included an overview of the situation of the private sector in Egypt as of 2015, listing top companies eligible for partnerships with UNFPA on population, gender based violence, and youth civic engagement programs as well as the development of 10 action-oriented Client Account Plans (CAPs) for Pfizer, Johnson and Johnson, SODIC, British Gas, CIB Foundation among others. The CAPs provided UNFPA of winning talking points, winning themes, common ground for partnership, opportunities and barriers for partnership and guidance on approach methods they need to have with each potential Corporate Funder in order to build stronger and trusted partnership. The study included as well the preferred funding methods by each client including in-kind services, volunteers and grants etc. Client Account Plans have been developed in collaboration with UNFPA staff and are based on intensive research and meetings with potential clients

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