Online Courses
Writing and Managing Winning Proposals
Winning proposals are not so much written as they are extensively researched and developed.
Course Overview
Proposals are project design documents with potential impact on clientsā organizations, projectsā stakeholders, customers and beneficiaries. Once approved, winning proposals become project plans that will lead to well-executed mission-critical work. Proposals help nonprofit organizations, businesses and public-sector agencies to increase their contracts awards and to enhance levels of revenue. Bid and proposal teams that have knowledge of and use industry recognized best practices are more likely to win.
Writing and Managing Winning Proposal training course covers proposal management tools, opportunity capture management techniques, creating proposal winning strategies, writing persuasive narratives, proposal detailed outline, content development of the most required proposal sections, suggested content examples and appropriate graphics. The introduced structured management and writing processes will make technical writing more effective, quicker, and even more enjoyable.
This course will provide participants with the fundamentals of pre-writing and proposal management work needed before heading to actual writing as well as with proposal writing fundamentals enabling them to draft persuasive content of the most required proposal sections. These foundational skills are imperative to develop first-class, technically-sound, content-rich, persuasive and winning proposals.
Training Agenda
PW-Session 1: Proposal management process
Proposal management cycle, proposal schedule and the 5 Cās of winning proposals.
PW-Session 2: Go / No-Go decision making
The necessary information proposal managers look at an early stage of the proposal development process. Opportunity qualification, bid or no bid decision making.
PW-Session 3: Proposal win strategy, winning themes, and value proposition
Proposal winning strategy, the difference between features versus benefits, types, categories and building blocks of winning themes including their purpose and relevance.
PW-Session 4: Proposal outline and content plan
Proposal typical outline, Proposal compliance and responsiveness and Proposal detailed outline and content planning.
PW-Session 5: Writing executive summary
Understand the characteristics of a great executive summary, its key elements, structure, outline, and examples. Suggested content outline, associated graphics, and examples.
PW-Session 6: Background, context & project understanding
Weāll learn how to maximize these introductory sections to increase the relevance of your proposed project. Suggested content outline, associated graphics, and examples.
PW-Session 7: Technical approach
How to structure, write, and review the technical approach section using proven persuasive writing practices. Suggested content outline, associated graphics, and examples.
PW-Session 8: MEL for technical writers
What do you need to know about MEL as a technical writer. What level of details the proposed results framework should show? Suggested content outline, associated graphics, and examples.
PW-Session 9: Price to win
Basic budgeting, cost items, value for money and best value determination.
PW-Session 10: Management Approach and Work Plan
General management approach outline. Project activities scheduling and sequence. Suggested content outline, associated graphics, and examples.
PW-Session 11: Key Personnel
Developing the personnel section showing the appropriateness of proposed CVs and added value. Suggested content outline, associated graphics, and examples.
PW-Session 12: Organization Experience Section
What makes a compelling experience and past performance section. Suggested content outline, associated graphics, and examples.
Your Profile
- Proposal writers, proposal managers, proposal coordinators, tender engineers and bid managers who want to write fewer proposals and win more.
- Project managers, technical staff and subject matter experts who want to meaningfully contribute to proposal development.
- Executives, business development managers, and capture managers who want to win more proposals.
- Experienced writers who want to level up their skills with proven best practices.
Learning Outcomes
- Practice and raise your confidence in proposal writing.
- Increase your understanding of what it takes to win.
- Increase your skills in efficient proposal planning, management, bidding, and tendering industry.
- Enhance your ability to make sound Go/No-Go decisions.
- Learn how to develop a proposal winning strategy and how to create winning themes that can influence your customers to select your proposal.
- Improve your skills in writing proposal content.
- Become a skilled writer by learning best practices for structured, persuasive, compelling and adequate content writing of each section coupled with appropriate graphics.
- Submit a highly professional, compliant, solutions-oriented, impact-driven, technically-sound and content-rich proposals.
Our certificationās curriculum, presentations and exercises are designed to offer optimal learning with minimal time dedication. The Writing and Managing Winning Proposals is compact yet comprehensive course with an emphasis on real-world applicability. It provides a significant enhancement to your proposal writing and management skills that are recognized and valued by international organizations.
Meet Our Trainer
Alaa Shaheen
Alaa Shaheen brings over 25 yearsā experience working on bids and proposals of hundreds of million US$ across the international development sector as well as winning contracts from international private sector companies. Alaa has served for 15 years as the Near East Director for AECOM, a U.S. based global consulting engineering and international development firm. Alaa lectures at the American University in Cairo, Engineering Services and at the German Institute for Academic Exchange (DAAD).
Course Certificate
You will get your certificate by either one of the following conditions:
- Attend at least 65% of the live sessions.
- Passing the final test with at least a grade of 56%.
The final online test consists of 23 multiple-choice questions (MCQs) in 35 minutes.
Course
Schedule
- 12 trainer-led live sessions, each session is 90 minutes long over 6 weeks.
- We expect that participants will spend 4-5 hours per week on this course, between the live cohort (3 hours), reading and homework assignments.
- We record every live session on Zoom and share them with the courseās participants, so participants donāt miss a beat!
Our Learning Method
The course is based on a participatory, active learning approach.
- It includes virtual break-out discussion groups, practical cases, and exercises.
- It also includes writing examples, guided self-study and homework assignments to put your new skills into practice.
- Course manual, handouts, presentations, and training instructions are in English. Trainers are bilingual, English, and Arabic.
More than 70% of participants joined by word of mouth.
58 |
778 |
|---|---|
| Training Cohorts | Participants |
90% |
98% |
89% |
|---|---|---|
| Stated that training content is adequate and purpose-fit. | Stated that trainers are outstanding. | Stated that they will apply the new skills acquired |
Testimonials
