Proposal Management and Writing Professional (PMWP) Foundation

Course Overview

Whether you operate independently or work within a nonprofit consulting firm, or solutions provider, this 12-hour trainer-facilitated online course teaches you to move beyond meeting basic RFP requirements to mastering win strategies, crafting strong value propositions, and delivering customer-centric messaging that resonates with evaluators. It will equip you with the tools, frameworks, skills and tactics needed to craft persuasive, competitive, and high-scoring proposals. It will introduce internationally recognized best practices designed to elevate your proposals from merely compliant into irresistible bids.

Why this course Matter?

Attending PMWP course demonstrates your:

• Commitment to industry best practices.
• Confirm your mastery of internationally recognized skill set.
• Personal commitment to your career and profession.
• Credibility and marketability as a sought‑after proposals winner.
• Accelerate your career and strengthen your position in salary or contract discussions.
• Ability to speak a common language, framework and terminology across teams and organizations worldwide.

Who should attend?

This course is specifically tailored for proposal managers, business development leads, project directors, grant writers, and subject matter experts working within consulting firms, non-profit organizations, foundations, social enterprises, solution providers, or as independent consultants.

Learning Outcomes

1. Streamline end-to-end proposal management workflows to minimize rework, eliminate last-minute pressure, and ensure consistent on-time delivery.
2. Maximize resource efficiency to focus on high-probability opportunities, enabling you to write fewer proposals while achieving higher win rates.
3. Formulate winning bid strategies by leveraging client insights, competition assessment and “Price to Win” strategies that directly inform proposal positioning and solution development.
4. Craft persuasive messages that clearly articulate your value proposition and resonate with proposal evaluators.
5. Apply best-practice project design frameworks to construct logical, evidence-based solutions that directly align with donor and client requirements.
6. Integrate visual communication techniques to structure content, plan supporting graphics, and enhance overall readability and visual appeal.

Course Format & Schedule

• Duration: 4 weeks
• Live Cohort Sessions: 4 online trainer-led sessions over 4 weeks, Saturdays, 12:00 PM – 3:30 PM
• Language: English (bilingual trainers: English & Arabic)
• Training Mode: Each session includes presentations, open discussion and breakout rooms. The course will use Targeted Readings + Applied Assignments
• Recording: We record every live session on Zoom and post them to the course platform, so participants don’t miss a beat!
• Scholarships: BK offers a selected number of partial scholarships up to a mx of 50% of the tuition fees

Course Format & Schedule

Participants must achieve at least 75% attendance and/or pass a 50‑minute online multiple‑choice exam with a minimum score of 27 out of 45 multiple-choice questions (60%).

Course History

To date, 3,000+ representing development practitioners, consulting and professional services providers, from across the region, have attended the course, of which more than 70% of participants joined by word of mouth. The course has consistently helped organizations shift from treating proposal writing as an administrative task to embracing it as a strategic, technically demanding project design process that directly improves win rates.

Meet Our Trainer

Alaa Shaheen
Eng. Alaa brings over two decades of executive experience in business development, capture management, and strategic proposal leadership across the Middle East. As the former Middle East Business Development Director for AECOM—a premier U.S.-based global engineering and international development firm—he has personally directed, managed, and coordinated winning proposals securing $450+ million in contract value. His extensive track record spans major international donor agencies, including USAID, the European Union, and the World Bank.

Alaa has Successfully led 100+ training courses and workshops, training over 2,500 development practitioners, engineering consultants, and entrepreneurs across the region.

Alaa lectures at The American University in Cairo (AUC) & the German Academic Exchange Service (DAAD) MENA Regional Office. He is a Certified Trainer: International Labor Organization (ILO). Alaa has a M.Sc. in Project Management — University of Brighton, UK (1996) and a B.Sc. in Construction Engineering — The American University in Cairo (1994)