Online Courses
Building Business Development Mastery: Practical Tools for Growth
The primary goal of this module is to equip participants with practical tools, strategies, and frameworks to effectively drive business growth.
210$ 250$
Course Overview
This module offers a hands-on approach to mastering business development, emphasizing real-world application and interactive learning. It will empower participants to effectively contribute to their organization’s growth and drive sustainable impact while ensuring alignment with best practices in CRM, marketing, and HR collaboration.
Learning Outcomes
The primary goal of this module is to equip participants with practical tools, strategies, and frameworks to effectively drive business growth. By the end of the course, participants will:
- Understand the core principles of business development.
- Develop strategic thinking for identifying growth opportunities.
- Master stakeholder engagement, partnership-building techniques, and client relationship management.
- Build actionable business plans with measurable KPIs, incorporating phased planning and inter-departmental collaboration.
Training Course Outline
- Key Topics:
- Defining business development: Strategy vs. Sales
- The role of business development in organizational growth
- Identifying and assessing growth opportunities
- Activities:
- Icebreaker: Share a personal business challenge
- Group work: SWOT analysis for selected businesses
- Progressive Task: Begin mapping individual business development strategies
- Tools & Templates:
- SWOT Analysis Framework
- Opportunity Mapping Template.
- Key Topics:
- Crafting a winning business development strategy
- Market research and competitive analysis
- CRM and the importance of client relationship management
- Opportunity mapping and prioritization
- Activities:
- Group Work: Conduct market research for a business of choice
- Pitching Preparation: Develop initial drafts of a pitch for stakeholders
- Progressive Task: Refine individual BD strategies with CRM integration
- Tools & Templates:
- Market Research Checklist
- Opportunity Prioritization Matrix
- CRM Implementation Guide
- Key Topics:
- Building and maintaining relationships with key stakeholders
- Identifying and pitching to potential partners
- Marketing and communication to support business development efforts
- Inter-departmental collaboration: Roles of IT, marketing, and finance in BD
- Activities:
- Group Exercise: Drafting a pitch for a potential partnership
- Mapping exercises: Develop a phased BD strategy (short-term and long-term goals)
- Progressive Task: Incorporate marketing and inter-departmental collaboration into
individual BD strategies
- Tools & Templates:
- Stakeholder Mapping Tool
- Partnership Proposal Template
- Marketing and Communication Plan Template
- Key Topics:
- Creating actionable and measurable business plans
- HR structure and roles for business development: Best practices
- Loyalty programs and their role in client retention
- Continuous improvement and scaling strategies
- Activities:
- Individual Exercise: Finalize a full business development plan
- Group Presentations: Showcase business plans for peer and facilitator feedback
- Case Study: Scaling a successful business
- Tools & Templates:
- Business Development Plan Template
- KPI Dashboard Template
- HR Structure and Role Allocation Framework
Your Profile
Social entrepreneurs, small business owners, business development professionals, and young entrepreneurs looking to master business development skills.
Our Learning Method
- Practical Learning: Each session will include tools and frameworks participants can immediately
apply to their work. - Progressive Strategy Building: Participants will develop their BD strategy incrementally
throughout the course. - Interactive Group Work: Teams will collaborate on exercises and present outcomes.
- Case Studies: Real-world business scenarios will foster problem-solving skills.
- Feedback and Reflection: Constructive feedback from peers and facilitators to improve outputs.
Deliverables
Participants will receive:
- A comprehensive training manual with all session materials.
- Templates and tools for immediate application.
- Certificate of Completion.
Evaluation
Participants will receive:
- Pre- and post-training assessment to measure knowledge gains.
- Participant feedback surveys for continuous improvement.
- Group project evaluations to assess practical application.
Meet the Trainer
Haifa Najjar
Haifa brings over 16 years of expertise in Social Entrepreneurship, CSR & Sustainability, Business Development, CRM, Market Research, and Program Management. As the Regional Business Development Manager and Portfolio & Programs Manager at Alfanar, the Arab world’s first venture philanthropy organization, she supports social enterprises in strengthening operations, scaling their impact, accessing new markets, and achieving financial sustainability through tailored funding, training, and management support.
Previously, Haifa was Communications Manager at Holdal Group, where she led impactful CSR initiatives and managed CRM, digital marketing, and internal communications, aligning with the group’s diverse portfolio. Her career also includes roles in CSR and CRM at HSTCo and as a Research Analyst at Thomson Reuters Beirut.
Haifa holds a Diploma in Nonprofit Management from the Lebanese American University (LAU), is a certified Chief Sustainability Officer, and has a certification in Digital Marketing. She also holds a BA in Business Marketing from the American University of Beirut.
Beyond her corporate career, Haifa is a seasoned trainer and mentor, having delivered entrepreneurship and capacity-building programs with organizations like Injaz Lebanon, UNDP, Nawaya Network, and Berytech.
With extensive experience in business development, strategic planning, stakeholder engagement, and scaling social impact, Haifa empowers organizations and individuals to drive growth and create lasting change.