Course Overview

Proposals are project design documents with potential impact on clients’ organizations, projects’ stakeholders, customers and beneficiaries. Once approved, winning proposals become project plans that will lead to well-executed mission-critical work. Proposals help nonprofit organizations, businesses and public-sector agencies to increase their contracts awards and to enhance levels of revenue. Bid and proposal teams that have knowledge of and use industry recognized best practices are more likely to win.

Writing and Managing Winning Proposal training course covers proposal management tools, opportunity capture management techniques, creating proposal winning strategies, writing persuasive narratives, proposal detailed outline, content development of the most required proposal sections, suggested content examples and appropriate graphics. The introduced structured management and writing processes will make technical writing more effective, quicker, and even more enjoyable.

This course will provide participants with the fundamentals of pre-writing and proposal management work needed before heading to actual writing as well as with proposal writing fundamentals enabling them to draft persuasive content of the most required proposal sections. These foundational skills are imperative to develop first-class, technically-sound, content-rich, persuasive and winning proposals.

Learning Outcomes

1. Practice and raise your confidence in proposal writing.
2. Increase your understanding of what it takes to win.
3. Increase your skills in efficient proposal planning, management, bidding, and tendering industry.
4. Enhance your ability to make sound Go/No-Go decisions.
5. Learn how to develop a proposal winning strategy and how to create winning themes that can influence your customers to select your proposal.
6. Improve your skills in writing proposal content.
7. Become a skilled writer by learning best practices for structured, persuasive, compelling and adequate content writing of each section coupled with appropriate graphics.
8. Submit a highly professional, compliant, solutions-oriented, impact-driven, technically-sound and content-rich proposals.

Our certification’s curriculum, presentations and exercises are designed to offer optimal learning with minimal time dedication. The Writing and Managing Winning Proposals is compact yet comprehensive course with an emphasis on real-world applicability. It provides a significant enhancement to your proposal writing and management skills that are recognized and valued by international organizations.

Your Profile

• Proposal writers, proposal managers, proposal coordinators, tender engineers and bid managers who want to write fewer proposals and win more.
• Project managers, technical staff and subject matter experts who want to meaningfully contribute to proposal development.
• Executives, business development managers, and capture managers who want to win more proposals.
• Experienced writers who want to level up their skills with proven best practices.

Our Learning Method

The course is based on a participatory, active learning approach.

• It includes virtual break-out discussion groups, practical cases, and exercises.
• It also includes writing examples, guided self-study and homework assignments to put your new skills into practice.
• Course manual, handouts, presentations, and training instructions are in English. Trainers are bilingual, English, and Arabic.

Course Schedule

• 12 trainer-led live sessions, each session is 90 minutes long over 6 weeks.
• We expect that participants will spend 4-5 hours per week on this course, between the live cohort (3 hours), reading and homework assignments.
• We record every live session on Zoom and share them with the course’s participants, so participants don’t miss a beat!

Course Certificate

You will get your certificate by either one of the following conditions:

1. Attend at least 65% of the live sessions.
2. Passing the final test with at least a grade of 56%.
   The final online test consists of 23 multiple-choice questions (MCQs) in 35 minutes.

More than 70% of participants joined by word of mouth.

Testimonials

I thank Beit Al Karma for this course. I've gained a lot, and I believe I'll use the techniques and tools gained to increase the quality of the many proposals I submit monthly. I hope this will improve our already law proposals’ winning rate.

PFC International, Lebanon

• Jill Barakat
• Proposal Manager

Proud to say I took that course and do recommend it to all aspiring fundraisers

• Nagla Elarabawy
• Marketing and Fundraising Specialist | Communication

You made the proposal writing, which I feared greatly, simple, clear and to my level of understanding. Couldn't have asked for anything better!

Dar Al Handasah Engineering

• Anas Hashem Mahfouz Ibrahim

I found the Proposal Writing Course to be much more than training. The Trainer’s passion for the subject is contagious and transmits more than the content. His focus, his energy, and his emphasis on MEANINGFUL proposals is what I cherished the most. I came looking for answers and techniques; I left finding inspiration

Startups Without Borders

• Valentina Primo
• Founder and CEO

Many thanks to the excellent facilitation, wealth of information and learnings of the ins and outs when developing winning proposals.

NGO support Consulting Services, Egypt

• Tarek Ezzat
• Director

I will use the tools and techniques covered in the training and I am confident that it will make our proposal writing process much easier and better.

Al Aman Fund for the Future of Orphans, Jordan

• Mais Awad
• Proposal Manager

About Beit Al Karma Academy

Beit Al Karma Academy develops the capacity of development professionals, professional services and solutions providers to successfully implement their jobs-driven demands and to advance their careers growth. Such capable graduates equipped with critical, logical, and reasoning will then support the competitiveness, sustainability, and resilience of their organizations.