Proposal Management & Writing Professional Certificate (PMWP)

This training course is built on a core insight: while compliance and process-driven development are essential foundations, they are not sufficient on their own to consistently produce winning proposals. To truly elevate your win rate, proposals must be strategically enhanced with a well-defined win strategy and compelling, customer-centric themes that resonate with evaluators and set your offering apart. Throughout this course, you’ll learn how to move beyond the basics and integrate strategic thinking, storytelling, and differentiation into every stage of proposal development—transforming your submissions from merely eligible to truly irresistible.

By attending this course, participants will:

• Master internationally recognized best practices in proposal management and writing—equipping themselves with the skills needed to excel as qualified professionals.
• Amplify their strategic value within their organizations by driving more competitive, customer-focused proposals that win.
• Position themselves as sought-after experts in the business development and proposal industry, opening doors to new opportunities and leadership roles.

1. Learn the skills and tools to write proposals that win.
2. Lead and optimize the proposal development process for greater efficiency and reduced rework.
3. Create proposal capture plans that informs proposal development and writing.
4. Design proposal win strategies, value propositions and strengths that maximize proposal winning probability.
5. Learn how to write more persuasively and clearly.
6. Enhance your skills in designing solutions for project’s delivery including technical approach and work plans.
7. Improve proposal content planning, outlining for success, section’s content and associated graphics.

1. Proposal management process.
2. Go / No-Go decision making.
3. Proposal management team, roles and responsibilities.
4. Win strategy and winning themes.
5. Categories of winning themes.
6. Persuasive writing (IBSBP)
7. Concept of Operations, solutions and ideas generation
8. Price to win
9. Proposal outline.
10. Proposal sections’ content planning.
11. Addressing common proposal evaluation criteria
12. Things you can do to write winning proposals

With over 25 years of experience, Alaa Shaheen has led bids and proposals securing contracts and grants from organizations such as USAID, EU, KFW, GIZ, World Bank among others. His impressive 80% success rate in competitive pursuits reflects his expertise in crafting winning proposals. For 15 years, Alaa served as the Near East Business and Proposal Development Director for AECOM International Development. Alaa lectures on proposal writing and fundraising best practices at the American University in Cairo and the German Institute for Academic Exchange (DAAD).

• Proposal writers, proposal managers, proposal coordinators, tender engineers, bid managers, business developers and executives who want to write fewer proposals and win more.
• Project managers and technical staff who want to meaningfully contribute to proposal development and want to level up their skills with proven best practices.

• 4 online trainer led sessions over 4 weeks. Each session is 3.0 hours
• Each session includes presentation, open discussion and break-out rooms.
• Course language is English
• You’ll earn your certificate by either attending at least 65% of the live sessions or passing a 30-minute online exam (60% passing grade) with 45 multiple-choice questions.