Proposal Management and Writing Professional (PMWP) Foundation

Submitting proposals remains the primary path to securing new contracts and / or grant awards. Today, there are simply fewer proposal opportunities out there and the competition has become fierce to capture them. Most consulting firms, non-governmental organizations and professional services providers suffer from low proposals winning rate reaching 5% and less. They suffer from low morale and higher costs incurred due to preparing losing proposals. While compliance and process-driven development are essential foundations, they are not sufficient on their own to consistently produce winning proposals.

This training course is designed to offer professional development, training resources and tools to proposal writing and management professionals enabling them to develop technically-sound, content-rich, persuasive, and winning proposals that resonate with evaluators and set your offer apart. Whether your team is big or small, you’ll walk away with a set of clear strategies to improve your writing and transform your submissions from merely eligible to truly irresistible.

1. Gain globally recognized practices to excel as a bid and proposal professional.
2. Increase your value by driving higher‑winning proposals.
3. Strengthen your marketability as a sought‑after knowledge professional.
4. Demonstrate commitment to industry best practices, career and profession.

1. Learn what it takes to craft compliant, responsive and winning proposals.
2.  Streamline your proposal process to reduce rework, avoid last‑minute stress, and produce winning proposals.
3. Build strong proposal strategies that showcase strengths and clear differentiators.
4. Learn how to develop winning themes and write more persuasively.
5. Develop project’s conceptual framework and logical framework and writing foundations
6. Get acquainted with proposal content planning and associated graphics.

• Private Sector
  • Development consulting firms
  • Management consulting firms
  • Engineering consulting firms
  • Solutions and professional services providers

• Nonprofit Sector
  • Non-governmental organizations
  • Civil society organizations
  • Philanthropic foundations
  • Social entrepreneurs
  • Government and public agencies

• Job Titles
  • Business development leaders who are seeking to win more business.
  • Proposal and bid professionals who aim to write fewer proposals and win more.
  • Project managers and technical experts who want to contribute effectively to the proposal development process.
  • Experienced writers looking to elevate their skills with proven best practices.
  • Communication, marketing and sales professionals

1. Proposal Management Process
   • Introduction to proposal life cycle – process
   • Proposal schedule
   • Proposal team roles and responsibilities
2. Opportunity qualification
   • Characteristics of Winning Proposals.
   • Opportunity evaluation (qualification).
   • Structured go-or-no-go decision making.
3. Proposal Winning Themes
   • Pre-writing research
   • Proposal winning themes, Features and benefits (IBSBP)
4. MEL for Tech Writers
   • Introduction to theory of change
   • Logical framework approach (LFA) to project planning
   • Results framework and value proposition
5. Proposal Outline
   • Proposal compliance and content planning
6. Context Understanding | Scope of Work understanding
   • Why context understanding
   • Stakeholder mapping
   • Suggested content outline, associated graphics, and examples
7.  Technical Approach
   • Suggested content and associated graphics.
   • Work plan | Operational activity plan
8. Management Approach
   • Management approach
   • Key personnel section

• Duration: 4 weeks.
  • Our certification’s curriculum, presentations and exercises are designed to offer optimal learning with minimal time dedication.
• Frequency: We will meet as a group for a live cohort session on Saturdays from 12:00 PM – 3:30 PM
• Language: Course handouts, presentations, and training instructions are in English. Trainers are bilingual, English and Arabic.
• Delivery mode: The course is highly interactive with plenty of discussions, breakout rooms discussions and application exercises.
• Recording: We record every live session on Zoom and post them to the course platform, so participants don’t miss a beat!

70% attendance rate and / or passing an online exam that tests participant’s knowledge in 12 core competencies and skills necessary to be acquired by competent proposal management and proposal writing professionals. The exam is 60 multiple choice questions, 45 minutes, pass or fail.

• We have trained more than 3,000 development practitioners, professional and technical services providers.
• More than 70% of participants joined by word of mouth.
• Here are just some of more than 500 amazing organizations that have attended our courses