Proposal Management & Writing Professional Certificate (PMWP)

This online, trainer-led course equips participants with the essential skills to manage and craft winning proposals. It introduces effective techniques that transform the often-dull process of proposal writing into an engaging and rewarding experience. Participants will learn how to develop client-focused, competitive, compliant, and persuasive proposals with greater efficiency and reduced rework.

By mastering globally recognized and valued knowledge, techniques, skills, and tools — applied by consulting firms, nonprofit organizations, and professional service providers worldwide — Proposal managers, writers and coordinators will enhance their value within their organization and become highly sought-after in the industry.

1. Enhance skills in effective proposal management.
2. Strengthen proposal capture planning and decision-making.
3. Develop win strategy and winning themes.
4. Master persuasive writing and clear messaging.
5. Design a structured and compelling concept of operations.
6. Master the foundational skill of outlining for success.
7. Improve content planning for clarity, comprehensiveness and graphics

1. Proposal Management Process
2. Proposal Capture Plan
3. Go / No-Go Decision Making
4. Developing a Winning Strategy and Themes
5. Designing the Proposal Concept of Operations
6. Outlining for Success
7. Proposal Sections Content Planning – Part I
8. Proposal Sections Content Planning – Part II
9. Pricing to Win
10. Maximizing Results from Team Reviews

With over 25 years of experience, Alaa Shaheen has led bids and proposals securing contracts and grants worth hundreds of millions of US dollars. His impressive 80% success rate in competitive pursuits reflects his expertise in crafting winning proposals.

For 15 years, Alaa served as the Business and Proposal Development Director for AECOM International Development in MENA, shaping strategies for major international funding agencies, public institutions, universities, and private sector clients.
He lectures on proposal writing and fundraising best practices at the American University in Cairo and the German Institute for Academic Exchange (DAAD).

Alaa holds a master’s degree in project management from Brighton University, UK, and a bachelor’s degree in construction engineering from the American University in Cairo.

• Proposal writers, proposal managers, proposal coordinators, tender engineers and bid managers who want to write fewer proposals and win more.
• Project managers, technical staff and subject matter experts who want to meaningfully contribute to proposal development.
• Executives, business development managers, and capture managers who want to win more contracts and grants awards.
• Experienced writers who want to level up their skills with proven best practices.

• Online session’s duration: 3.5 hours including presentation, open discussion and break-out rooms
• No. of sessions: 5 trainer led sessions
• Duration: 5 weeks
• When: Saturdays

• We expect that participants will spend 2-3 hours per week on readings and assignments to put your new skills into practice. .
• We record every live session on Zoom and share them with the course’s participants, so participants don’t miss a beat!
• The course is based on a participatory and active learning approach.
• Handouts, presentations, and training instructions are in English.
• You will get your certificate by either attending the min of 65% of the live sessions or passing an online exam ( passing grade is 60%) which include 45 multiple-choice questions. Exam duration is 30 minutes.