Proposal Management and Writing Professional (PMWP) Foundation

Submitting proposals remains the primary path to securing new contracts and / or grant awards. Today, there are simply fewer proposal opportunities out there and the competition has become fierce to capture them. Most consulting firms, non-governmental organizations and professional services providers suffer from low proposals winning rate reaching 5% and less. They suffer from low morale and higher costs incurred due to preparing losing proposals.

By joining this training course, a 12-hour trainer-led online course, you step into a learning experience designed to elevate your capabilities in proposal management and writing. You gain access to practical tools, structured resources, and internationally recognized best practices commonly recognized across international certification frameworks in the field of proposal management and writing.

For 15 years, our Proposal Management & Writing Professional (PMWP) program has been publicly offered across the region. To date, 3,000+ representing development practitioners, consulting and professional services providers, from across the region, have attended the course. The course has consistently helped organizations shift from treating proposal writing as an administrative task to embracing it as a strategic, technically demanding project design process that directly improves win rates.

Produce stronger proposals.
Apply the 40 competencies to create higher-quality bids to increase your win rate.

Enhance your organizational impact.
In a recent Beit Al Karma certification survey, 79% said PWMP enhanced their credibility and value by driving higher‑winning proposals.

Justify a higher rate.
The course acquired process, skills and competencies strengthens your position in salary or contract discussions. It strengthens your marketability as a sought‑after knowledge professional.

Speak a common language.
The PWMP Body of Knowledge provides a shared framework and terminology across teams and organizations worldwide.

Industry best practices.
Demonstrate commitment to industry best practices, career and profession.

Fill skill gaps you didn’t know existed.
Even experienced professionals find areas they’ve been doing informally. The course turns instinct into structured best practice.

Progress to advanced certification.
The body of the knowledge, templates and presentations presented in this course is the foundation towards international certifications.

1- Develop compliant, responsive, and evaluator ready proposals that meet donor requirements and stand out in competitive environments.

2- Streamline and manage the proposal development process to minimize rework, reduce last minute pressure, and consistently deliver high quality submissions.

3- Craft winning themes and persuasive narratives that clearly communicate value, differentiation, and impact.

4- Apply best practice project design tools and frameworks to shape strong solutions, logical models, and results based interventions.

5- Plan proposal content and supporting graphics to improve clarity, structure, and visual communication.

1. Proposal Management Process: Introduction to proposal life cycle – process, Proposal schedule, Proposal team roles and responsibilities
2. Opportunity qualification: Characteristics of Winning Proposals, Opportunity evaluation (qualification), Structured go-or-no-go decision making.
3. Proposal Winning Themes: Pre-writing research, Proposal winning themes, Proposal Conceptual Framework
4. MEL for Tech Writers: Introduction to theory of change, Logical framework approach to project design, results framework and value proposition
5. Proposal Outline: Proposal compliance and content planning.
6. Technical Proposal Sections I: Context understanding, technical approach and work plan. Suggested content outline, associated graphics, and examples
7. Technical Proposal Sections II: Management section, key personnel and company overview. Suggested content and associated graphics
8. Price-to-win: Cost strategy and introduction to most common budget items

• NGOs, civil society organizations, and philanthropic foundations
• Development, Engineering and Management consulting firms
• Social enterprises, professional service and solutions providers
• Business development, proposal, and technical teams seeking higher win rates
• Project managers, MEL specialists, and communication professionals contributing to proposals