Certified Business Development Specialist (C-BDS)
Solutions Through Relationship and Thought leadership (STRT) Specialist
Build long-lasting, collaborative business relationships for more productive partnerships.

Course overview

Business Development Professional Certificate is a rigorous, competency-based educational & credentialing program. It is based on the notion of Solutions Through Relationship and Thought leadership (START). STRT initiates a significant cultural shift in the way many of us have done business development in the past. By developing relationships that foster trust and recognize the services you provide, you will build long-term, sustainable, and profitable client relationships. This is not done by responding to Request for Proposals, but through developing and adopting a 4-phases relationship-based process including Scout, Engage, Position and Capture.

STRT moves us from a transactional approach in pursing projects to a business development approach through building relationships. Why relationships? Because relationships continue to generate revenue and new opportunities over the long-term. Building great client relationships represents one of the best sustainable business practices professional services providers can employ.

It shifts the business development activities from spontaneous and irregular tasks into planned, systematic, and disciplined process. It helps small and mid-sized businesses, as well as nonprofit organizations and public-sector agencies, achieve effective, efficient, and disciplined partnership, business development and proposal development.

Why STRT

The Business Development Manager (BDM) Professional Certificate enables small and mid-sized Professional Services Providers, non-profit organizations, and public sector agencies to achieve effective, efficient and disciplined business development processes.

The certification program is based on client-centered, benefits-focused selling process as well as on opportunity prospecting and competitive capturing methodologies. It shifts the business development process from spontaneous and irregular tasks into planned and systematic process. The certificate adopts a 4-phase business development module including Scout, Engage, Position and Capture.

STRT certificates that the holder of the certificates have met the internationally recognized practices and skills in developing relationships that foster trust, value and profitable growth. These, in turn, contribute to increased contract and grant awards and enhanced levels of revenue.

Learning Outcomes

1. Learn how to develop an informed and factual-based approach to bid or no-bid question.
2. Adopt a systemic approach to increasing winning probability of contracts and grants awards.
3. Understand the pre-proposal planning process and its purpose.
4. Increased capacity to plan and perform proper presentations of submitted proposals and to close the deal more winningly.
5. Increased capacity to grow businesses and organizations through differentiated offerings & strong relationships.
6. Increased capacity to select top-tier strategic clients.
7. Increased skills to conduct winning client’s conversation and communications.
8. Understand how to use their personal power and influence to build business relationships
9. Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships
10. Increased capacity on how to harnesses client knowledge and needs to create opportunities and value.

Do you know that there are now over 300 STRTed’s

How the Course Works | Creating a lasting learning effect

• Our online training is interactive, personal, and fun combining trainer-led live-sessions with closely guided self-paced assignment.
• Course duration: 6 weeks.
• We will meet as a group for a live cohort session (12 sessions), 90 minutes each session.
• We’ll be assigning homework and quizzes each week to put the practical skills you learn during the live session to work!
• We expect that participants will spend 4-6 hours per week on this course, between the live cohort, readings, and homework.
• We record every live session on Zoom and post them to the course platform, so participants don’t miss a beat!
• A combination of online learning and action learning activities facilitated by expert mentors coupled with a competency-based credentialing assessment exam.

Who should attend the course?

Business developers, proposal developers, tendering specialists, partnerships specialists of the following categories:

• Engineering consulting firms
• ICT solutions providers
• Entrepreneurs
• Development consulting firms
• Non-profit organizations
• Any other Technical and Professional services providers

Beit Al Karma Academy has partnered with APMG International, a global leader in accreditation and certification services, to facilitate the delivery of Solutions Through Relationship and Thought-leadership Certified Professional and (STRT-CP®) training and certification.

Certificate Requirements

• Passing the online quizzes
• Assignments submissions